hi!
my name is
martin bosshart.
I’m a marketing strategist and digital business designer based in Zurich.
about.
work
For the past ten years I worked as Sales & Marketing Director at World-Architects.com, an international network of architects and designers.
In November 2021 I quit my job to seek new challenges. I see this as an opportunity to grow and to keep a creative, playful approach to co-creating the future.
recent challenges
In the recent past, I established and led an international sales & marketing team, initiated and managed interdisciplinary projects, carved out and designed brand identities, developed marketing and communications strategies for clients and partners and introduced a federally approved apprenticeship for mediamatics (an in-company ICT training course).
education
I hold a master's degree in economics with a major in marketing, a bachelor's degree in tourism management with a major in communication design and a certificate of advanced studies in design technologies.
what i offer.
skills
✓ 20 years in marketing & communications
✓ 12 years in digital business transformation
✓ design thinking mindset
✓ agile project management skills
✓ passion for leadership and knowledge transfer
✓ well connected in advertising, media & architecture
core competences
01 marketing
Successful marketing strategies require a thorough understanding of business models as well as technical understanding of digital tools.
With 20 years of experience in marketing, I have the in-depth knowledge of user behavior, analytics and communication design necessary to plan and implement strategies that inspire.
02 strategy
Working with some of the world's most renowned designers and architects, I always admired their understanding of design as a process of observing, analyzing and interpreting established points of view in order to adopt new perspectives.
In my daily work I follow this design thinking mindset by promoting solution-oriented, creative approaches to strategic questions.
03 design
Engaging visual communication is key to promoting ideas. Not only in advertising, but along the entire value chain.
I see design as a strategic process to structure and communicate ideas. Depicting complex problems and reducing them to the essentials helps a lot to understand them.
See my design-shortfolio
04 technology
I am guided by the principle that technological solutions should not be seen as an end in themselves, but as effective tools for focusing on core competences.
In order to understand the world we live in today, I aquired myself some hands-on knowledge in HTLM, CSS, Javascript and C#. Currently, I'm digging into Python and SQL to enhance my data-science skills.
c. v.
work
marketing & sales director
psa publishers ltd.
09/2015 - 10/2021
Establishment and leadership of the marketing department.
Continuous improvement of the digital communication channels including consulting and technical support for creatives, digital story telling, ad serving, campaign monitoring and reporting
Introduction of agile processes in an international team.
Key account management
Business development.
Establishment of strategic partnerships.
Organization and implementation of lectures, workshops and events worldwide.
vocational educator
psa publishers ltd.
05/2017 - 10/2021
Development of company training plans for mediamatics.
Selection, training and supervision of apprentices and trainees.
Organizing and evaluating practical examinations.
sales director
psa publishers ltd.
07/2009 - 07/2015
Responsibility for the monetization of the architecture platform World-Architects.com
Professionalization of the online advertising offers (product definition as well as implementation of new ad server and analytics software, definition of campaign management workflows and training
Efficiency-increase in the sales funnel
event & marketing manager
agsep sri lanka
07/2004 - 08/2005
Organization of (sports) events for peacebuilding.
Negotiation and cooperation with government representatives at ministerial level.
Organization and implementation of disaster relief measures after the 2004 tsunami.
education
cas design technologies
zhdk zurich
02/2020 - 11/2020
Certificate of advanced studies at the Zurich University of the Arts. Ideation and development of technology projects.
Final project: Paradribble – a MIDI-controlled app for e-drums (UNITY/C#).
vocational educator course
zli / ict
05/2017
Federal certificate for vocational education.
Msc business administration / marketing
zhaw winterthur
09/2012 - 08/2014
Master in Business Administration with a major in Marketing.
Master Thesis: Real Estate Branding: Identity-oriented brand management of real estate.
bachelor in tourism management
htw chur
09/2005 - 10/2008
Bachelor in Tourism Management with a major in Communication Design.
Bachelor Thesis: Audiovisual Information Systems in Tourism Organizations.
tool box
get in touch!
my pandemic project.
During the disruptive months of the pandemic I started taking flight lessons to become a private pilot.
Flying is challenging. Staying ahead of the plane requires thorough preparation and forward planning. In flight, focussing on the tasks at hand is crucial, but without loosing the situational awareness to interpret and prioritize data fast and correctly.
The level of immersion that comes with that combination of challenge and skills is incredibly rewarding.
